Anthem Blue Cross will not be part of SHOP the state exchange for small business in California by Barbara Kempen | Jul 25, 2013 | Affordable Health Insurance, Health Insurance Brentwood, Health Insurance Pacific Palisades, Health Insurance Santa Monica Anthem Blue Cross will not be participating in the California SHOP Exchange, Covered California. In June, Covered California eliminated the requirement that Qualified Health Plans wanting to participate in the individual exchange must also apply to participate in the SHOP exchange. Because Anthem is no longer required to participate in SHOP, as a condition of being on the individual exchange and because Anthem already participates in a private small group exchange, Anthem has withdrawn its SHOP application. Anthem will, however, continue to participate in the individual exchange. There are a variety of reasons that led Anthem to this decision and we will provide you with additional information as it becomes available in the coming weeks/months. Anthem remains fully committed to the off-exchange small group market and believes this decision will allow them to put the necessary attention on their off-exchange small group efforts and individual work. With all these changes the need for a qualified insurance agent such as Solid Health Insurance Services is more pressing . We will guide you through the many options and find an affordable health insurance plan for your family and small business in Los Angeles and the rest of California.